Our Story: Empowering Creators with Secure, Transparent Storage
Founded in 2017, LightUp.Cloud emerged to challenge the dominance of large cloud providers like Dropbox and AWS, which often prioritize profit over user needs. In a crowded market of complex storage solutions, we created a fast, secure, and ethical alternative tailored for creators and small businesses—photographers, architects, journalists, and others.
Why LightUp.Cloud Stands Out
Public cloud providers often overwhelm users with bloated features and hidden costs, leaving small businesses vulnerable to breaches like Dropbox’s 2012 hack, which exposed 68 million accounts. LightUp.Cloud offers a simple, reliable, and cost-effective file synchronization platform, built on the Open Telecom Platform with Erlang and powered by Riak CS. With unlimited users, it’s up to five times cheaper than Dropbox Business ($2,250/year).
A Commitment to Transparency and Control
The “cloud” metaphor often obscures how data are stored, used, or even sold, as seen in scandals like Facebook’s $5 billion FTC fine for data misuse in 2019. At LightUp.Cloud, we reject this opacity. Our mission is to empower entrepreneurs with a comprehensible, sustainable system that prioritizes data security and user control. With on-premises storage, robust SSL encryption, and granular access controls, we ensure your data stays private and compliant with GDPR and HIPAA regulations.
Why “LightUp.Cloud”?
Light symbolizes clarity and trust, contrasting the “darkness” of providers who hide how their systems work, their real intentions, their vision for the future - and your place in that future. Our open-source architecture lets users verify our security measures, while our S3-compatible API eliminates vendor lock-in. Whether you’re a creator managing high-resolution portfolios or a small business handling sensitive client data, LightUp.Cloud delivers high-speed transfers (up to 10 gigabits per second) and comprehensive audit logs for peace of mind.
Built for Creators, Backed by Innovation
LightUp.Cloud isn’t just another cloud—it’s a movement to redefine storage for the 30.2 million small businesses in the U.S. and 24.7 million in the EU. Our platform supports creators by offering a secure, affordable alternative to overpriced public clouds, ensuring your data remains yours.